DIGITAL MARKETING 2020
$247.4 billion
Built Year
2020
Blogging
5
word press
3
email marketing
2
social media marketing
3250
Future eye
Now we’re at 2020, we can see the huge impact that digital marketing has had. Looking at advertising alone, these e Marketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.
DIGITAL MARKETING VIEW
Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable.
Gartner explains:
“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.
